WhatsApp has become one of the most effective platforms for businesses to connect with their customers, offering a direct and personal communication channel. With over 2 billion users worldwide, WhatsApp provides a unique opportunity to engage with potential customers, promote products and provide excellent customer service. To maximize the potential of WhatsApp as a marketing tool, businesses are turning to specialized marketing tools that streamline communication, automate processes and enhance customer interaction.
WhatsApp is a marketing channel with an incredible conversion rate with some reporting up to a 60% conversion rate. For perspective, email and SMS marketing average much lower rates (roughly 2-5%). That’s significantly lower than what WhatsApp can provide to your marketing campaigns. In this thorough article, our WebsCare research team has explained the 10 best WhatsApp marketing tools to boost your campaigns.
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What is Whatsapp’s Marketing Tool?
A WhatsApp marketing tool is software that helps businesses use WhatsApp to promote their products or services more effectively. It goes beyond the basic features of the WhatsApp Business app by allowing businesses to send bulk messages, automate replies, manage contacts, and track campaign performance. These tools are especially useful for growing companies that want to save time, stay organized and give customers a more personalized experience. WhatsApp is not just a messaging app anymore. It has become a go-to platform for marketing teams to engage with customers and resolve issues. The introduction of WhatsApp Business API in 2018 was a game-changer for many marketers.
10 Proven WhatsApp Tools to Drive Customer Engagement
Level up your marketing with these top WhatsApp tools that are listed below:
1. REVE Chat
REVE Chat is a customer communication platform that helps businesses talk to their customers in real-time through channels like WhatsApp, Facebook Messenger, Instagram and more. It offers live chat, AI chatbots, video & voice calls and screen sharing (co-browsing) to improve customer support and engagement. One of its key features is the ability to run marketing and support campaigns on WhatsApp using rich media and automated replies. This platform also supports AI-driven chatbots that can understand multiple languages and respond based on customer behavior.
REVE Chat is used by businesses in over 95 countries and offers different pricing plans based on company size and needs. It also provides tools for developers to add chat features into websites and mobile apps. Overall, it’s a powerful tool for businesses looking to boost sales and customer satisfaction through smart, real-time messaging.
| Feature | Description |
|---|---|
| AI-powered WhatsApp Chatbot | Automates customer interactions on WhatsApp using artificial intelligence. |
| Live Chat and Co-browsing Support | Enables real-time customer assistance and screen-sharing for better guidance. |
| Proactive Messaging | Allows businesses to initiate conversations with visitors based on behavior. |
| CRM & Facebook Messenger Integration | Seamlessly connects with CRM tools and Facebook Messenger for omnichannel support. |
| Official Website | ReveChat |
2. WATI
WATI is a comprehensive WhatsApp Business API platform designed to enhance customer engagement through automation, personalization and scalability. It offers a range of features including a shared team inbox for centralized communication, no-code chatbots for instant query responses and broadcast capabilities for personalized campaigns. WATI supports integrations with popular platforms like Shopify, WooCommerce and HubSpot, facilitating whole e-commerce and CRM operations.
This platform provides detailed analytics and reporting tools, enabling businesses to monitor team performance and customer interactions effectively. With pricing plans like Growth, Pro and Business, starting at $49/month, WATI serves various business sizes and needs, offering scalability and advanced features like automation triggers. Its user-friendly interface and strong functionalities make it a preferred choice for businesses aiming to optimize their WhatsApp marketing strategies.
| Feature | Description |
|---|---|
| Shared Team Inbox | Centralized inbox to manage customer conversations collaboratively. |
| WhatsApp Template Messaging | Enables sending pre-approved message templates for notifications and updates. |
| Broadcast Capabilities | Allows bulk messaging to multiple WhatsApp users simultaneously. |
| No-code Chatbot Builder | Create chatbots without any coding using a visual interface. |
| Official Website | WATI |
3. AiSensy
AiSensy is a WhatsApp Marketing and Engagement Platform helping businesses boost sales and drive customer support. Businesses can Broadcast Bulk WhatsApp messages, Automate Notifications and solve for customer support via Live Chat/Chatbots. It offers a suite of features including no-code chatbot builders, smart audience segmentation, campaign automation and real-time analytics. Businesses can send personalized messages, automate notifications for events like abandoned carts & order confirmations and manage customer support through a multi-agent live chat system.
AiSensy integrates effortlessly with platforms like Shopify, WooCommerce, HubSpot and Salesforce, facilitating smooth operations across various business tools. This platform provides flexible pricing plans, starting with a free tier that includes essential features and scaling up to Pro and Enterprise plans that offer advanced capabilities like campaign scheduling, click tracking and priority support.
| Feature | Description |
|---|---|
| WhatsApp Broadcast to Unlimited Users | Send promotional and transactional messages to a large audience without limits. |
| Real-time Campaign Analytics | Monitor campaign performance with live data and insights. |
| Chatbot Integration | Seamlessly integrates AI chatbots for automation and customer support. |
| E-commerce and CRM Plugins | Connects easily with platforms like Shopify, WooCommerce, and popular CRMs. |
| Official Website | AiSensy |
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4. Growby
Growby, formerly known as Whatso, is a comprehensive WhatsApp marketing platform designed to streamline business communication and customer engagement through the official WhatsApp Business API. This platform enables users to send bulk messages including text, images, videos and PDFs, to thousands of contacts simultaneously with features like message personalization using tags (e.g., first name) and scheduling options. Growby offers a no-code AI chatbot builder and a chatbot flow designer, allowing businesses to automate customer interactions and create structured communication pathways for lead capture and support.
It supports importing unlimited contacts via spreadsheets or CSV files and provides pre-approved message templates for quick campaign launches. This platform also includes automation tools for sending reminders and notifications such as abandoned cart messages and offers a multi-agent inbox for managing customer responses. Pricing plans are flexible, starting at $62 per year for the Standard plan with options for Lifetime and Professional plans and a reseller program is also available.
| Feature | Description |
|---|---|
| WhatsApp Marketing CRM | Centralized platform for managing customer interactions via WhatsApp. |
| Funnel and Campaign Automation | Automate marketing funnels and run campaigns without manual intervention. |
| Drip Messaging | Schedule and send automated message sequences to leads and customers. |
| Contact Tagging & Segmentation | Organize and segment contacts based on tags for targeted communication. |
| Official Website | Growby.net |
5. Brevo (formerly Sendinblue)
Brevo, formerly known as Sendinblue, is an all-in-one digital marketing platform that offers a comprehensive suite of tools including email marketing, SMS, WhatsApp campaigns, live chat, and a built-in CRM system. Designed to serve businesses of all sizes, Brevo provides a user-friendly interface with features like drag-and-drop email builders, automation workflows and real-time analytics. Its WhatsApp marketing capabilities allow businesses to create multimedia campaigns, automate message delivery based on customer journeys and manage two-way conversations directly within the platform.
Brevo supports integration with different platforms such as Shopify, WooCommerce, WordPress and Salesforce, facilitating seamless operations across different business tools. This platform offers flexible pricing plans including a free tier that allows up to 300 emails per day with paid plans starting at $9 per month for 5,000 emails.
| Feature | Description |
|---|---|
| WhatsApp Campaign Builder | Create and manage WhatsApp marketing campaigns. |
| Marketing Automation Workflows | Automate customer journeys and marketing processes. |
| Contact Segmentation | Group contacts for personalized and targeted communication. |
| CRM & Analytics Dashboard | Track campaign performance and manage customer relationships. |
| Website | Brevo |
6. DoubleTick
DoubleTick is a mobile-first WhatsApp Business API platform designed to enhance sales, marketing and customer support through automation and real-time communication. It offers features like unlimited bulk messaging, a no-code chatbot builder and a cloud-based team inbox that supports up to 10 agents on the Pro plan. This platform enables businesses to send personalized messages to both saved and unsaved contacts, schedule campaigns and track performance with detailed analytics. Integration capabilities include CRM systems like Zoho, Salesforce and tools such as Google Sheets and Zapier, facilitating seamless workflow automation.
DoubleTick also provides a drag-and-drop automation panel, allowing users to create complex customer journeys without coding. Pricing starts at $141.58 per month for the Starter plan, which includes basic features and 5 agent seats while the Pro plan at $217.80 per month offers advanced functionalities and 10 agent seats. An Enterprise plan with custom pricing is available for businesses requiring AI-powered bots and specialized integrations.
| Feature | Description |
|---|---|
| Unlimited Broadcast Messages | Send unlimited broadcast messages to your contacts. |
| Team Inbox with Role-Based Access | Manage messages with role-based access in a shared team inbox. |
| WhatsApp-Based CRM | Use WhatsApp as part of your CRM system for better communication. |
| Lead Tracking and Follow-Up Features | Track leads and follow up with automated reminders. |
| Website | Doubletick.io |
7. Infobip
Infobip is a global cloud communications platform founded in 2006, headquartered in Vodnjan, Croatia with a legal presence in London, UK. This company offers an extensive suite of services enabling businesses to engage customers across multiple channels including SMS, email, voice, push notifications, live chat and social media, all through a unified platform. A key component of Infobip’s offerings is its WhatsApp Business Platform which allows businesses to design and deploy conversational marketing, sales and support use cases throughout the customer journey on WhatsApp.
This includes features like automated messaging, chatbots and real-time customer support. Infobip’s platform is designed to be scalable and secure, serving the needs of enterprises seeking to enhance customer engagement and streamline communication processes. Plus, Infobip provides comprehensive documentation and support to assist businesses in integrating and utilizing its services effectively.
| Feature | Description |
|---|---|
| Official WhatsApp Business API | Use WhatsApp’s official API for business communication. |
| Conversation Orchestration Across Channels | Manage conversations across multiple channels. |
| Marketing Automation & AI-Powered Chatbots | Automate marketing tasks and engage with AI chatbots. |
| High Scalability & Enterprise-Grade Security | Ensure scalability and security for enterprise-level needs. |
| Website | Infobip |
8-Waapblaster
Wappblaster is a comprehensive WhatsApp marketing software designed to facilitate bulk messaging and customer engagement for businesses of all sizes. It allows users to send unlimited messages including text, images with captions, videos and PDFs, to a vast number of contacts simultaneously. Key features include multi-account login with auto-rotation, message personalization using tags, scheduling options and a built-in CRM for managing customer interactions.
This platform also offers tools like a Google Map Data Extractor, field team live location tracking and a group grabber for efficient contact management. Wappblaster supports importing contacts via Excel files and provides functionalities like welcome messages with profile names and auto-reply management. This software is available in both desktop and cloud-based versions, ensuring flexibility for users. Pricing starts at $28 per year, making it an affordable option for businesses seeking to enhance their marketing efforts through WhatsApp.
| Feature | Description |
|---|---|
| Bulk WhatsApp Messaging | Send bulk WhatsApp messages to multiple contacts. |
| Message Personalization | Personalize messages for better engagement. |
| Media Support (Images, Videos, PDFs) | Send images, videos, and PDFs via WhatsApp. |
| No Need for WhatsApp API | No WhatsApp API required to use the service. |
| Website | WappBlaster |
9. Bird (formerly MessageBird)
Bird, formerly known as MessageBird, is a comprehensive cloud communications platform that enables businesses to engage customers across multiple channels including WhatsApp, SMS, email, voice and more. Its WhatsApp Business API offers features such as automated messaging, chatbots and real-time customer support, allowing businesses to send and receive messages for alerts, notifications, customer support and two-factor authentication. Bird supports various business functions from marketing automation and chatbots to e-commerce and logistics, all through a single API.
This platform integrates seamlessly with existing WhatsApp numbers or allows the creation of new channels with virtual numbers, facilitating easy integration with Meta Business Accounts. Bird’s WhatsApp marketing capabilities include creating automated campaigns at scale, utilizing rich media messaging, chatbots and customer engagement tools, all powered by the official WhatsApp Business API.
| Feature | Description |
|---|---|
| WhatsApp Flows Builder | Create automated WhatsApp message flows for customer interaction. |
| Multichannel Messaging (SMS, WhatsApp, Voice) | Send messages across SMS, WhatsApp, and voice channels. |
| Automation and AI Chatbots | Engage customers with automated workflows and AI-powered chatbots. |
| Integration with Platforms (Shopify, HubSpot, Salesforce) | Seamlessly integrate with platforms like Shopify, HubSpot, and Salesforce. |
| Website | Bird |
10. Chatarmin
Chatarmin is a specialized WhatsApp marketing platform tailored for eCommerce and direct-to-consumer (DTC) brands, offering a suite of tools designed to enhance customer engagement and drive sales through personalized messaging. The platform provides features such as automated flows, bulk campaigns and integrations with popular eCommerce platforms like Shopify, Klaviyo and Shopware, enabling businesses to create interactive multimedia campaigns with high open and click-through rates. Chatarmin’s user-friendly interface includes a flow builder for crafting automated customer journeys, welcome messages and abandoned cart reminders, all within a GDPR-compliant framework.
This platform also offers segmentation capabilities for targeted messaging and analytics tools to monitor campaign performance. Pricing plans start at €299 per month for the Genius plan which includes up to 10 flows and 3 team members and go up to €499 per month for the Master plan, offering additional features like guided onboarding and private Slack support. An Enterprise plan is also available with custom pricing for businesses requiring unlimited flows and integrations.
| Feature | Description |
|---|---|
| Abandoned Cart Recovery Messages | Send messages to recover abandoned carts and boost conversions. |
| WhatsApp Product Catalog Integration | Integrate your product catalog with WhatsApp for seamless shopping. |
| Broadcasts and Customer Segmentation | Broadcast messages and segment customers for targeted marketing. |
| Automation Sequences for Re-engagement | Automate re-engagement messages to retain customers. |
| Website | Chatarmin |
Popular Whatsapp’s Marketing Tool in Pakistan
| Tool | Best For | Key Features | Pricing |
| REVE Chat | Omnichannel Customer Engagement | Customer Support and Services | Paid plans start from $25/month for WhatsApp Business |
| WATI | Automating Customer Responses | Single Inbox for Message Management | Paid plans start from $49/month |
| AiSensy | Broadcasting Promotional Offers | Selling Products through Catalogs | Free version available, paid plans start from $20/month |
| Growby | Customer Engagement Enhancement | Mass Messaging System | Paid plans start from $109/month |
| Brevo | Bulk Message Sender with Personalization & CRM | Multi-Platform Messaging | Free plan available, paid plans start from $9 + additional costs |
| DoubleTick | Marketing Automation & Sales Team Empowerment | Automated Bulk Broadcast Messages | Starter plan starts from $141.58/month (billed yearly) |
| Infobip | Omnichannel Marketing | Omnichannel Capabilities | Custom pricing |
| Waapblaster | Secure WhatsApp Bulk Messaging | Automated Messaging System | Custom pricing |
| Bird | Engaging & Personalized Messages | Fully Automated for Customer Service and Messaging | Plans start from $45/month |
| Chatarmin | Bulk Messaging with E-Commerce Integration | E-Commerce Integrations | Paid plans start from 199€ |
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Conclusion
WhatsApp has quickly become an important marketing tool that businesses can’t afford to overlook. With conversion rates significantly higher than traditional channels like email and SMS, using WhatsApp marketing tools can dramatically enhance customer engagement, streamline communication and drive measurable results. From platforms like REVE Chat and WATI offering automation and omnichannel capabilities to specialized tools like Chatarmin focused on eCommerce, each tool serves to unique business needs and scales. Whether you are a small startup or an enterprise-level brand, adopting the right WhatsApp marketing tool can help you build deeper customer relationships, respond in real-time and run highly personalized campaigns that boost your bottom line.