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Effective Date: January 2025

This Privacy Policy explains how KNBC (NBC4 Los Angeles) handle information when users access live broadcasts, news updates, digital platforms, or related services (collectively referred to as the “Platform”).

By using the Platform, you acknowledge that you have read and understood this Privacy Policy.

1. Scope of This Policy

This policy applies to:

  • Live news streaming
  • Digital news updates
  • Viewer interaction features
  • Website and mobile-based services

It does not apply to third-party platforms, social networks, or external websites linked from the Platform.

2. Information Collected

Viewer-Submitted Information

You may choose to share information when you:

  • Sign up for alerts or notifications
  • Contact editorial or technical teams
  • Submit comments, feedback, or news tips

Such information may include your name, email address, and any message content you voluntarily provide.

Technical and Usage Information

Certain information is gathered automatically to support functionality and performance, including:

  • IP address and approximate location
  • Device and browser details
  • Stream access time and duration
  • Interaction and navigation behavior

This data is used in aggregated form whenever possible.

3. Use of Tracking Tools

The Platform may use cookies, log files, or similar technologies to:

  • Maintain stable streaming sessions
  • Understand audience behavior
  • Improve load times and content delivery
  • Support advertising services

You may manage tracking preferences through your browser or device settings.

4. Purpose of Data Use

Information is processed to:

  • Provide uninterrupted live news coverage
  • Enhance platform performance and reliability
  • Communicate important updates or service notices
  • Maintain security and prevent misuse

User information is not used for unauthorized marketing or deceptive practices.

5. Advertising and Analytics

Third-party partners may assist with:

  • Audience measurement
  • Advertising display
  • Platform optimization

These partners may collect limited data in accordance with their own privacy policies. KNBC and do not control third-party data practices and do not sell personal user data.

6. Information Sharing

User information may be shared only when:

  • Required by law or legal request
  • Necessary for operational support by service providers
  • Needed to protect the safety, rights, or integrity of the Platform

No personal information is sold to external entities.

7. Data Storage and Retention

Information is retained only for the duration required to:

  • Operate the Platform
  • Meet legal or regulatory requirements
  • Address disputes or technical issues

Once no longer needed, data is securely deleted or anonymized.

8. Protection Measures

Reasonable safeguards are used to protect collected information. Despite these efforts, no digital system can guarantee complete protection against unauthorized access.

9. Minors’ Information

The Platform is intended for a general audience and is not designed to collect personal information from children under 13 years of age. Any such information discovered will be removed.

10. Third-Party Links and Content

Links or embedded content from external platforms may be available. KNBC live is not responsible for the privacy practices or content of third-party services.

11. Legal Compliance

Information may be disclosed to comply with applicable laws, court orders, or lawful government requests.

12. Policy Revisions

This Privacy Policy may be updated periodically. Changes become effective once posted on the Platform. Continued use indicates acceptance of any updates.

13. Contact and Inquiries

Questions regarding privacy practices should be directed through the official contact options provided on the respective Platform pages.

Notice

KNBC (NBC4 Los Angeles) Live provide live and recorded news content for informational purposes. Access to content may be subject to regional restrictions and applicable laws.