While desktop computers remain a viable way to access the internet, mobile apps have emerged as an increasingly popular platform for online interaction. The global app market size was valued at $228.9 billion in 2023. It is expected to grow at 14.3% between 2024 and 2030. Although not every small or medium sized business requires a mobile app, it can offer significant value in certain scenarios. Mobile apps enable SMBs to strengthen brand loyalty, enhance customer and partner relationships and rationalize communication. Plus, they can amplify marketing campaigns, provide deeper customer insights and simplify online shopping experiences. 88% of mobile time is spent on apps rather than browsers (eMarketer). Business leaders should carefully evaluate the potential advantages of mobile apps to assess whether developing one could support their company’s growth. In this article, our WebsCare research team has compiled all the reasons why mobile apps are Important for business growth in 2025.
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Unlocking Business Success Through Mobile Apps
Here is the list of reasons why every business needs a mobile app to succeed, mentioned as:
Customer Loyalty
In a competitive market, businesses need to work hard to build customer loyalty. Mobile apps help by encouraging repeat purchases and referrals while increasing the adoption of new products and services. Apps make communication easier between businesses and customers, leading to better engagement. This allows businesses to track customer behavior and adjust their strategies, improving satisfaction at a low cost. A loyal customer base makes it easier to predict future growth and refine products or services. Businesses can also use in-app loyalty programs to reward repeat customers and boost retention.
Marketing Programs
Marketing helps businesses reach new and existing customers with information about their products and services. Mobile apps support marketing by encouraging users to download and engage with them, bringing potential customers into the business’s reach. Companies can track app usage and target users with personalized promotions based on their activity. Small and medium-sized businesses can use mobile apps to run marketing campaigns and switch between different strategies quickly. Advertising through apps is more affordable than traditional methods like radio, TV, or print ads, making it ideal for businesses with limited budgets. Apps also allow marketers to target specific groups, generating quick demand and market growth.
Easy Online Shopping
People want flexible ways to choose and buy products in today’s digital world. Businesses can create mobile apps to share information and allow customers to shop directly. In the early 2010s, companies started letting customers order through mobile apps. At first, many were unsure about buying products especially expensive ones, this way. But, as smartphones became more popular for shopping, people began to prefer them. According to a Statista report, mobile shopping increased by over 20% from the third quarter of 2020 to the third quarter of 2023.
Global Mobile Commerce Growth (2020-2024)
The below table illustrates the steady growth of global mobile commerce from 2020 to 2024, highlighting the increasing revenue, rising share of total e-commerce sales and key trends driving mobile shopping adoption.
| Year | Mobile Commerce Revenue (USD Trillions) | Share of Total E-commerce (%) | Notable Trends |
| 2020 | $1.4 | 50% | Increased adoption due to the COVID-19 pandemic |
| 2021 | $1.5 | 52% | Continued growth with improved mobile shopping experiences |
| 2022 | $1.6 | 54% | Enhanced mobile payment options boosting consumer confidence |
| 2023 | $1.7 | 55% | Mobile devices becoming primary shopping tools for many consumers |
| 2024 | $2.0 | 57% | Significant increase in mobile shopping during holiday seasons |
Enables an omnichannel approach
An omnichannel sales approach means businesses provide a smooth and connected shopping experience across different devices like smartphones, tablets, and computers. This allows customers to browse and buy products from anywhere, whether they are at home, at work, or on the go. For small and medium-sized businesses (SMBs), having a mobile app can improve their omnichannel experience. With a mobile app, customers can easily shop, check product details and make purchases right from their smartphones. This makes shopping more convenient and increases customer satisfaction, leading to higher sales. By integrating features such as AI-driven recommendations, chatbots and all-in-one navigation, businesses can significantly enhance customer satisfaction.
Tracking Customer Relationships
Many businesses find it hard to understand their customers. Traditionally, they used surveys to gather feedback, but now, with mobile apps, they can get even more insights. For example, small businesses can track how often customers use their app, see which promotions interest them and review feedback, both requested and unrequested. This helps businesses strengthen and maintain good relationships with their customers. Mobile apps provide a direct channel of communication between businesses and customers. Features like push notifications, in-app messaging, and loyalty programs help maintain consistent engagement and brand visibility.
Cost-Effective Marketing
Traditional marketing channels can be expensive and less effective in targeting the right audience. Mobile apps enable businesses to reach their customers through cost-effective digital marketing strategies such as push notifications, in-app promotions and personalized advertising. These methods offer better ROI compared to conventional marketing techniques. Mobile apps eliminate geographical barriers, allowing businesses to reach a broader audience. With features like multiple language support, location-based services, and mobile payment integrations, businesses can cater to international customers and expand their global footprint.
Brand Awareness and Recognition
A mobile app serves as a constant reminder of a brand on a user’s smartphone. With an app icon always visible, users are more likely to interact with the business regularly. Plus, well-designed apps with user-friendly interfaces and unique features contribute to brand loyalty and positive word-of-mouth marketing. Mobile apps streamline customer support by integrating chatbots, FAQs and instant messaging options. Features like in-app support, real-time issue resolution, and AI-driven assistance enhance customer service, leading to higher satisfaction levels and brand credibility.
Competitive Advantage
Having a mobile app gives businesses an edge over competitors who rely solely on websites or traditional marketing methods. An app differentiates a brand by providing value-added services such as personalized notifications, interactive elements, and exclusive content. Businesses that invest in mobile apps stay ahead in the digital race and create a strong brand presence. Mobile apps allow businesses to collect valuable data on user behavior, preferences and purchasing patterns. Advanced analytics tools help track engagement metrics, customer demographics, and feedback, enabling businesses to make data-driven decisions. This insight helps refine marketing strategies and improve products or services.
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Conclusion
Mobile apps play a big role in helping businesses grow in today’s digital world. By 2026, mobile app downloads are projected to hit 143 billion across app stores (Sensor Tower). This article by the WebsCare research team explains why mobile apps are essential for business growth in 2025. They improve customer engagement, build brand awareness and make marketing easier and more effective. Apps also help businesses understand customer needs, boost loyalty, and provide a smooth shopping experience. With features like cost-effective advertising and real-time communication, mobile apps give businesses a strong advantage over competitors. As technology advances, having a mobile app can help businesses reach more customers, improve satisfaction and grow successfully in the long run.