Launching a new website is exciting but it is only the beginning of the journey. Without visibility on search engines like Google, your site may never reach your intended audience. Ranking a new website typically takes several months for a new website to start seeing results with established websites often ranking faster. Search Engine Optimization (SEO) is the key to getting found online. In this guide, our Tashheer research team will walk you through proven SEO strategies to help your new website climb the rankings and attract organic traffic.
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What is SEO Startegy
An SEO strategy is a plan to create, optimize and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques such as keyword research, on-page optimization, technical SEO and link building. In other words, an SEO strategy is the process that you follow when you want to get more organic traffic. In this blog by Tashheer, you are going to learn exactly how to create and implement an effective SEO strategy, step by step.
Start with a Solid Foundation: Technical SEO
Before you begin creating blog posts or building backlinks, it’s important to make sure your website is technically healthy. This part of SEO is called Technical SEO and it focuses on the backend structure of your website. Search engines like Google use bots (called crawlers) to visit your website, read your pages and decide where they should appear in search results. If your website has technical issues, these bots might not understand or even find your content which means you won’t rank, no matter how good your content is.
Key Technical SEO Practices may include:
| Key Technical SEO Practice | Description |
| Fast Loading Speed | Use tools like Google PageSpeed Insights or GTmetrix to identify and fix speed issues. |
| Mobile Optimization | Use responsive design to ensure your website works well on smartphones and tablets. |
| Secure HTTPS Protocol | Install an SSL certificate to make your site secure (HTTPS) which is a ranking factor. |
| Clean URL Structure | Keep URLs short, keyword-rich and free of unnecessary symbols or parameters. |
| Create and Submit a Sitemap | Generate a sitemap and submit it via Google Search Console to help search engines crawl it. |
| Fix Crawl Errors | Regularly check for 404 errors or broken links and fix them to ensure smooth crawling. |
Do Keyword Research Like a Pro
Keyword research is one of the most important steps in SEO. It is about finding out what words and phrases people type into search engines when they are looking for something related to your business. When you know what your audience is searching for, you can create content that matches their needs, making it more likely that your site will show up in search results.
Tools to use for keyword search may include:
| Google Keyword Planner | Great for beginners; shows keyword ideas and search volume. |
| Ahrefs | Advanced tool to see keyword data, competitor keywords and backlinks. |
| SEMrush | Offers keyword research, competitor analysis and SEO audits. |
| Ubersuggest | A user-friendly, affordable option that shows keyword ideas and trends. |
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Create High-Quality, Optimized Content
Content is still king especially when it is informative, well-structured and optimized for search. Creating high-quality, optimized content means writing for real people while also giving search engines the signals they need to understand and rank your content. It is the perfect balance between creativity & strategy and it’s the backbone of effective SEO.
Tips for Great SEO Content may include:
| Write for Humans First, SEO Second | Content should be helpful, easy to read and engaging. |
| Use Keywords Naturally | Include keywords in titles, headings (H1, H2, H3) and throughout content without stuffing them. |
| Include Internal Links | Link to relevant pages on your site to keep users engaged and distribute link equity. |
| Add Multimedia | Use images, infographics and videos to boost engagement and time on page. |
| Use Schema Markup | Helps search engines understand your content and can enhance search listings with rich snippets. |
Optimize On-Page SEO Elements
On-page SEO refers to the things you can control on your own website to improve your rankings in search engines. This includes optimizing content, HTML elements and site structure to enhance both the user experience and your site’s visibility in search results.
| Element | Purpose & Best Practice |
| Title Tags | This is the clickable headline that appears in search results. Include your main keyword and keep it under 60 characters so it doesn’t get cut off. |
| Meta Descriptions | A short summary that appears below the title in search results. Write a clear, enticing message (with a keyword) under 160 characters to encourage clicks. |
| Header Tags (H1-H6) | Use headers to organize your content. H1 is for the main title, H2 for major sections and H3-H6 for subpoints. This helps users skim the content and search engines understand the structure. |
| Alt Text for Images | Describe your images using clear, relevant text. It improves accessibility for users with screen readers and helps search engines index your images, boosting image SEO. |
| URL Slugs | This is the part of the URL that comes after your domain. Keep it short, clean, and keyword-rich. Avoid using unnecessary words, numbers or symbols. |
Build High-Quality Backlinks
Backlinks (also known as inbound or incoming links) are links from other websites that point to your site. They are one of the strongest ranking factors in Google’s algorithm. Each backlink acts like a vote of confidence, telling search engines that your content is trustworthy and valuable.
How to Earn High-Quality Backlinks
Google cares about quality more than quantity. A single link from a high-authority, relevant site (like Forbes or a popular niche blog) is worth far more than dozens from low-quality or unrelated sites. Here are some tips to earn high-quality backlinks:
| Guest Blogging | Write helpful and valuable articles for other websites in your industry. In return, you often get to add a link back to your site in your author bio or within the content. |
| Skyscraper Technique | Find top-ranking content on a topic, create something better and then reach out to the websites linking to the original piece, suggesting your improved version instead. |
| Broken Link Building | Use tools like Ahrefs or Check My Links to find broken (dead) links on websites in your niche. Reach out to the site owner and suggest your relevant content as a replacement. |
| Shareable Content | Create content that others want to link to such as original research, industry stats, infographics or how-to guides. This type of content naturally earns links when shared or cited. |
Focus on Local SEO (If Applicable)
If your business has a physical location (like a store, office or clinic) or you serve a specific area (like a city or region), then Local SEO is essential. It helps your business appear in local search results like when someone types “coffee shop near me” or “best dentist in Lahore.” Local SEO ensures that nearby customers can find you easily on Google Search and Google Maps.
Local SEO Checklist may include:
| Claim and Optimize Google Business Profile | This is your business’s online identity on Google. Add accurate info like name, address, phone number (NAP), business hours, photos and category. Helps you appear in local map searches. |
| Use Local Keywords | Include location-specific terms in your titles, content and meta descriptions (e.g., “best pizza in Lahore”). This helps Google match your business to relevant local searches. |
| Get Listed in Local Directories | Submit your business to trusted platforms like Justdial, PakWheels or local Pakistani business directories. Ensure consistent NAP info across all listings. |
| Collect Customer Reviews | Positive reviews on Google, Yelp or Facebook increase trust and can boost your rankings. Respond to reviews to show engagement and professionalism. |
Monitor Your Performance
Monitoring your SEO performance is crucial to understanding what’s working and where improvements are needed. By using tools like Google Search Console, you can track crawl errors, indexing status and keyword performance; Google Analytics helps you analyze traffic sources, user behavior and conversion rates; while premium tools like Ahrefs or SEMrush allow you to monitor keyword rankings, backlinks and run in-depth site audits. Regular tracking helps you catch technical issues early, optimize content based on real data and make informed decisions to continually improve your search visibility and website performance.
Be Patient and Consistent
SEO is not an overnight success but it’s a long-term strategy that requires patience and consistency. While you may see some quick wins from initial optimizations, meaningful and lasting results often take several months to materialize. Search engines reward websites that consistently publish high-quality content, maintain technical health and adapt to changing algorithms. The key is to stay committed, keep refining your strategy based on performance data and understand that steady progress is what leads to sustainable rankings and traffic growth over time.
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Conclusion
Ranking a new website can seem daunting but with the right SEO strategies, it’s absolutely achievable. In this thorough article, our Tashheer research team has compiled a list of different reasons to rank a new website via SEO strategies. Focus on building a technically sound website, creating valuable content and earning authoritative backlinks. Combine these efforts with consistent monitoring and updates, and you will see your website climb the ranks, bringing traffic, leads and growth. Remember, SEO is not about tricking search engines; it’s about helping them deliver the best results to users. Keep that mindset and your SEO efforts will always be on the right track.